exedra beauty & lifestyle (EBL) was founded on a clear conviction: people grow when their potential is recognized, fostered and connected with the right opportunities.

Behind this vision is Pernille Westergaard – entrepreneur, Swiss champion of make-up artists, expert in marketing, sales, events and promotion, and former pharmacist. Her experience combines sound industry knowledge with a deep understanding of people, brands, and special experiences.

But EBL is not a one-woman show.

True strength arises from diverse personalities, mutual trust, and a team that achieves more together.

Because great visions begin with conviction.
Together, they will become reality.